Problems and Goals

When needing a prototype website that would successfully promote their event known as Film Festiganza, BASH EVENTS needed a design that can efficiently meet their basic needs while providing a straightforward sense of navigation without risk of becoming elaborate. The client specifically desired a sense of taxonomy that was able to categorize important information across the website into well-organized sections that the User can easily find when attempting to look for specific details. In addition, BASH EVENTS also needed to combine these desired functional traits of the website's design with a creative sense of visual appeal. The reason was to ensure they would be able to attract mass amounts of attention from Users by utilizing the unique aesthetic of the website to keep their focus while encouraging subversion of any similar websites that might also compete for their attention. The overall main goal of BASH EVENTS was to be provided with a website design that would provide the most convenient yet pleasant experience possible to Users through efficient navigational design and eye-catching aesthetic that would allow newer eyes to access Film Festiganza through a well-thought website design of substance and style.

Users and Audience

The main target audience that BASH EVENTS was specifically aiming for were people who held a curiosity for movies and filmmaking in general but also want to attend an in-person event for a social experience. In terms of structure, what was important to keep in mind was to design a coherent website layout that would meet these Users' common need for easy navigation to find relevant information that's important to them, like specific times of celebrity guest panels at the festival itself. The most common frustration of these Users was overly decorative visuals that often make information difficult to properly notice and read, which contributed to organizing any vital text in visually obvious locations that they can see while preventing the appearance of the website from creating an overbearing experience for the User. In terms of appeal, Film Festiganza would appeal to Users who might wish to learn more information about the event that might pique their curiosity and creativity, two common traits in theatre-centered environments which both served together as the biggest driving factors behind the aim for unique visual aesthetic across the prototype design for the website.